Guest CRM & marketing
Know who walks in—and invite them back with purpose
Profiles, preferences, visits, and segments that your floor team can actually use. Fewer spreadsheets, more moments that feel personal.
Segments that matter
VIP, frequency, risk-of-churn, celebration dates—actionable, not decorative.
Channel orchestration
Coordinate email/SMS touchpoints where you enable them.
Trust-first data
Permissions and preferences respected across ordering and booking.
Video: DC Oakes Brewhouse & Eatery — Smart Dining in production. Stills align with this product story; swap module-specific UI captures from your brand kit anytime.
Why teams choose this
Marketing depth without a separate enterprise CDP
Toast brought guest engagement closer to the transaction. Smart Dining keeps CRM operational—so hosts and GMs act on data the same day.
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Unified guest record
Reservation history, orders, and feedback in one timeline.
- ✓
Workflows & tasks
Assign follow-ups so nothing falls through on busy shifts.
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Templates
Repeatable plays for win-backs, events, and tastings.
See Smart Dining on your terms
Walk through a tailored demo with our team, or start a pricing conversation for your portfolio.